2017 was a big year for the Holy Moly & The Crackers: the ever-evolving gypsy-folk-rock band released their new album ‘Salem’ in July 2017 on their own label, Pink Lane Records (in association with Kartel Music Group and Wipe Out Publishing). The album received acclaimed reviews from Clash Magazine, R2 Magazine, Folk Radio UK, God Is In The TV Zine, The Crack, No Depression (U.S.), Blown Speaker (U.S.) to name but a few.
Over the course of the album campaign HMATC toured the UK twice, selling out venues across the country, and made successful debuts in The Netherlands, France, Germany and Italy as well as continuing their success on the festival circuit with performances at Boomtown Fair, Bestival, Camp Bestival, amongst others.
‘Salem’s lead single, the barnstorming indie-rock anthem ‘Cold Comfort Lane’, was included on major Spotify playlists: New Noise, Fresh Finds and #WCE-Woman Crush Everyday. The band also had significant sync success, with ‘Cold Comfort Lane’ used by E4, BT Vision, Capital One and Ultimate Ears.